You ever hear of taking risks? Recently, I’ve been reading more books on people who took risks because they had an idea for something and wanted to turn that idea into a reality. Many of these people who took risks faced criticism and judgement early on but ended up proving their critics wrong by becoming massively successful and making a big impact.
Right now I’m starting Unfoldly which is an advertising and marketing agency that helps health and fitness companies grow their business and sell products. There is way more work to starting a business than most think. You have to dedicate a significant amount of time towards learning the skills, taking the right action, and building momentum because without momentum, a business will die. There is also risk involved in starting a business. I have had to ask others for advice because there is still a lot I don’t know. It was scary at first because I’m afraid of looking stupid but I have realized that someone is wise not because he thinks he knows everything but because he knows he knows nothing. It is a humbling experience but it is essential for growth. I have had to also buy certain books to gain more knowledge on business growth and the art of sales and persuasion. If you are unwilling to invest in gaining knowledge and learning the skills necessary, starting a business becomes much harder than it needs to be.
The reason why I say not all risk takers are winners because with any risk you take, it is on you to be responsible for your decisions. If you take the risk in starting a business, you need to have a business plan, a budget, a system that will get you clients, a strong offer, and a system that keeps momentum because without momentum, a business will die. For Unfoldly, I am using X and LinkedIn to achieve these goals.
Many people who start business take the risk of starting but never finish what they said they would. That is why entrepreneurship is probably not for everybody. The early stages are uncomfortable, unpleasing, and uncertain, but if you are committed to making it work, you won’t fail.
A quote that really hit me from Jim Rohn was, “If your not willing to risk the unusual, you will have to settle for the ordinary.” If you don’t take a risk, if you have an idea but never do what you need to do to make it a reality, you can only imagine “what could have been” That is too unfulfilling.
The risk takers who win are the ones who stick around and stay optimistic, even when things are not 100%, they stay committed to the end result and they realize that setbacks are part of the journey. The ones who lose give up to easily and never appreciate the journey.
If you want to win, you have to be different.
I will talk to you next week,
Luke Collura.